OUR STORY
Rooted in the UAE. Built for the World.
Why We Started
Most streetwear looks noisy. Most basics seem to be forgeted. We wanted to create something distinctive — aesthetic pieces with meaning.
What FROND Means
A frond is a palm leaf. A simple and structured shape, representing deep roots in our region. We take that to the process of designing every piece.
How We Design
Premium Fabrics. Proper Fits. Less Noise. More Harmony.
How We Operate
Small runs with a focus on details, then test for excellence.
Where We’re Progressing
Focused, grounded, evolving — just like the frond itself.
