Privacy policy
FrondUAE.com Privacy Notice and Cookie Policy
Introduction
Frond for Clothing Business Company ("Frond") operates the FrondUAE.com website directly or through approved third parties. Frond ("we," "us," "our") respects the online privacy rights of its visitors ("you," "your") and recognizes the importance of protecting the information collected about them. We have adopted a company-wide online Privacy Policy (“Privacy Policy ”) to explain how we collect, store, and use the information you provide to us.
Frond provides this information to its online visitors to ensure full awareness of the terms outlined in our online Privacy Policy. By visiting FrondUAE.com, you acknowledge that you have read and understood these terms and accept and agree to the practices described in this Privacy Policy and in our Terms and Conditions. You agree that you are authorized to share the information you provide and that you consent to the collection, use, disclosure, storage, transfer, and/or processing of your information (including your personal data) as described in this Privacy Policy. For the purposes of this Notice, “personal data” means any information that identifies or can identify you as an individual, either directly or indirectly.
When you register for and/or access a Frond account, Frond will process your personal data in accordance with applicable privacy policies, laws, and regulations.
Frond will act as an independent data controller for your personal data. You may contact us at:
📧suppor@fronduae.com
This Privacy Policy does not apply to websites operated by other companies or organizations that we may link to. FrondUAE.com is not responsible for any personal information you submit to third parties through our site. Please ensure you read the privacy notices of any such third-party websites before providing your data.
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What Personal Information Do We Collect and How?
FrondUAE.com collects personal data through several means, including but not limited to:
Contact Us / Chat: Subject, issue reason, name, email, first name, last name, order number, mobile, preferred language.
Email Sign-Up: Email address, date of birth, shopping preferences (Men/Women).
Order Submission: Email, phone number, WhatsApp number, first name, last name, address.
Notify Me: Email address.
By registering on FrondUAE.com, you consent to the collection of your personal data. To personalize your experience, we may also collect gender information to tailor product suggestions, communication, and on-site experiences.
You are not obliged to provide your personal data. However, refusal may prevent us from fulfilling your order, offering services, or responding to your inquiries. If you are under 18, parental or legal guardian consent is required for processing your personal data.
To process your order, we may store:
Account/login details (name, date of birth)
Delivery address, purchase history, device ID
Payment or credit card information
Preferences like gender, size, marketing preferences, cookies
Credit/debit card details are not shared with third parties and are only used via our payment partner (Tap). Phone numbers may be shared with delivery services to keep you informed of your order status.
We may also collect additional personal data to enable certain platform features. Uses include identity verification, processing payments, marketing, analytics, and communication.
In some cases, your data may be disclosed to credit reference or fraud prevention agencies or to regulatory authorities, where legally required.
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What About Cookies?
Our site uses cookies (small files sent to your computer or device) that we can access when you return. Types include:
1. Site Functionality Cookies – Enable site features like the shopping cart or wishlists.
2. Site Analytics Cookies – Help us measure and improve site performance and shopping experience.
3. Customer Preference Cookies – Store your settings (e.g., username, language, location) for future visits.
4. Targeting/Advertising Cookies – Deliver relevant ads and measure campaign effectiveness.
Adobe Flash Cookies: Used for Flash-based content (videos, animations). Managed separately from regular browser cookies. Disabling them may limit content access.
YouTube Cookies: Embedded videos may use YouTube cookies for fraud prevention and stats tracking.
Social Sharing Cookies: If you share FrondUAE.com content on platforms like Facebook or Twitter, those sites may set cookies over which we have no control.
By using our website, you consent to our use of these cookies.
You can manage cookie settings via your browser or visit AboutCookies.org for more info. Note: Disabling cookies may affect your experience on our site.
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Children
We comply with local laws and do not allow underage users to register. Parental consent is required for children participating in Frond events or experiences.
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How We Use Your Information and With Whom It’s Shared
To Process Your Requests
We use your information to process orders, manage accounts, and provide personalized services. Information may be disclosed to credit/fraud agencies or regulators where legally required.
To Provide Platform Features
Data is used to deliver requested products or services. E.g., we’ll contact you about a purchase or event based on the contact info you provide.
For Marketing
We may send promotional updates if you’ve consented. We do not sell or share your data with third-party marketing companies.
With your consent, our preferred partners may send you marketing materials. These may be delivered by phone, SMS, online ads, email, messaging systems, or apps. You may opt-out anytime via unsubscribe links or by contacting customer service.
We also use your data for internal market research to improve site design and better meet customer needs.
Marketing Consent and Opt-Out
During sign-up, we request your consent for promotional communication. You may opt out of:
Product alerts, special offers, events
Marketing from Frond, its affiliates, or selected partners
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Legal Grounds for Data Processing
We rely on legal bases for data use depending on your interaction:
Contract Fulfillment – For example, using your contact/payment info to fulfill an order.
Consent – For app usage or certain marketing communications.
Legitimate Interests – To measure campaign success, improve services, conduct analytics, etc.
Legal Obligation or Vital Interests – When required by law or necessary to protect your safety.
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Sharing Your Personal Data
Your personal data is stored on databases hosted by third parties who only access the data for storage and retrieval. In some cases, FrondUAE.com contracts third parties for customer service or commercial communications.
We may share data with:
Service providers (e.g., payroll processors, cloud providers, admin support)
Government regulators or legal authorities (as required)
Buyers or parties involved in business transactions (e.g., merger, acquisition)
We ensure your data remains protected even when transferred during such transactions.
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Protecting and Managing Your Data
Security Measures
We implement standard security measures, such as:
Limiting access to your data on a need-to-know basis
Physical, electronic, and administrative safeguards
Secure encryption technologies
We also recommend protecting your password and logging out after using shared devices.
Cross-Border Data Transfers
Our operations are based in the UAE, but data may be transferred to the EU, U.S., or elsewhere. Transfers comply with legal standards, including EU adequacy decisions or contractual protections.
You may request more details or copies of safeguards via the contact information provided.
Data Retention
We retain your data as long as needed for the purposes in this Policy. Typically, we keep your data as long as you have an account. Purchase data is stored longer for legal compliance (e.g., taxes, warranties).
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Your Rights Over Your Data
You may request:
1. Access to your personal data
2. A copy in electronic format (portability)
3. Correction of inaccurate data
4. Deletion or restriction in specific legal circumstances
These rights are not absolute. You may withdraw your consent at any time.
To exercise your rights, contact us at:
📧 support@fronduae.com
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Protecting Your Specific Data
We use strong encryption to secure account and order data. We require third-party partners to apply appropriate protections. Marketing data is retained only while you consent to receiving communications.
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Questions or Complaints
For questions, use the Contact Us section of our site.
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Updates to Our Privacy Policy
We may revise this notice occasionally. The updated version supersedes all prior versions. Check our site regularly for updates (latest revision date at the top). We will notify you or request consent where legally required.
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Definitions
“You”, “your” – The customer/user of the website
Privacy Policy – This document explaining how Frond handles your personal data
Website – Any site operated by Frond for Clothing Business
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Disclaimer
While we strive to secure our systems, internet-based data transmission is never 100% secure. We cannot guarantee complete security during transmission or storage.
Your responsibility: Do not share usernames/passwords. Avoid reusing passwords. Contact us if you suspect a breach.
This notice does not cover third-party websites we may link to. Please read their privacy notices before sharing your data.
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Jurisdiction
Your use of this website and any dispute arising out of such use is subject to the laws of the United Arab Emirates, and any dispute arising therefrom shall be submitted to the exclusive jurisdiction of the courts of Al Ain, UAE.
