Mohammed and Ali, neighbors and school mates, who have met in 2021 in the USA. Growing up in the Peninsula, both of them were raised to be driven by growth for themselves, for their communities, and for the world. After finishing higher education, by 2024, they were in the Middle East, Mohammed in the UAE building his career and Ali in Iraq visiting his family. They have been pushing themselves to the limit, surviving and evolving. During that time, they both noticed the lack of a premium Arab streetwear clothing. Premium streetwear with an Arabic identity that suits men's taste. As a result, they started planning for a joint business adventure in something that they both are attached to — Fashion. Their ideas assembled together and produced FROND, clothing that looks classy, feels comfortable, and suits men in varied environments.